Hyundai MSRP Terms Explained
A new Hyundai model isn’t a casual purchase. You want to know as much as possible about the vehicle you choose, from its features to its warranty coverage. And of course, you can never afford to ignore the price.
With so many Hyundai pricing terms floating around, it can be hard to understand how vehicles are actually priced. That’s why our dealers at Hyundai of Fort Myers are here to help you understand MSRP and other common pricing terms.
Hyundai Pricing Terms
When you research the Hyundai cars we have at our Fort Myers Hyundai dealership, you’ll see a lot of pricing terms being thrown around. Here are some common terms you’ll want to familiarize yourself with before you sign on the dotted line:
- This acronym stands for “Manufacturer’s Suggested Retail Price,” which is a value set by automakers like Hyundai. They suggest the price, but the actual selling price (sometimes called the “sticker price”) is set by the dealership.
- Invoice price.This is what a dealership pays the manufacturer for a certain vehicle.
- Base price. This value is given to trims that do not contain any additional options or upgrades.
What Determines Hyundai Pricing?
There are a few factors in play when it comes to final prices. Each trim level adds certain features, and with each additional upgrade comes additional costs. Plus, because Hyundai dealers know the most in-demand options, they often add those as well.

In other words, whether you choose a Hyundai Santa Fe SE or a Hyundai Santa Fe Calligraphy, you usually won’t pay base price for them at any dealership, since they come with several additional features.
How to Save Money on a New Hyundai Car
Besides providing a great ratio of features to price, Hyundai vehicles are also more affordable than you think. Here at Hyundai of Fort Myers, we offer several solutions for saving money on your vehicle purchase, including:
- Hyundai lease and finance offers
- Hyundai vehicle specials
- Fair trade-in values
- Special programs for first responders, veterans, college grads, and mobility upfit allowances
- Financial alternatives for buyers establishing or rebuilding credit
Visit Hyundai of Fort Myers to Learn More
Car buying comes with many questions and just as many choices. Having the right answers leads to better choices, which is why we invite you to Hyundai of Fort Myers for advice you can trust. Call, click, or stop by today!